Rudolf J. Melzer Born in Upper Austria, at home in Styria, and at work in Vienna. As the managing director and owner of the agency, Rudolf Melzer performs this dual task with a strategic, professional, critical, and analytical approach.. More than twenty years ago, he discovered a passion for words, texts, and communication. Having spent several years working as a business journalist, he embarked on a career as a PR consultant in Vienna in 1989. His work approach is characterized by an obsession for quality, and a strong sense of responsibility and dedication.